Ben Kross, Farcool, Real Com Estate

Real Com Estate (RealComEstate.com) is in the business of selling online real estate – Domain Names. Here you will find domain names for many different purposes, from Budget through to Premium Domains.

This site is run by long-time domain watcher and investor Ben Kross via the Australian business Farcool (Farcool.com – ABN 36 471 670 757).

You will find brokered domains for sale as well as those from the portfolio belonging to Farcool.

Contact via email if you’d like help finding a domain. At present Real Com Estate has access to over 100,000 saleable domains in each price group. It should be possible to find a great domain for your purposes, no matter what your goals.

On RealComEstate.com you can search for available domain names using different methods. By category (premium, mid, low price point). Or you could click the “tag” describing your requirements. For example, if you’re only looking for domains with two words, click the top menu item “Blog” (all premium and mid price range domains offered will be posted for you to find within the blog section), then on the right side, click on the tag that describes your domain best. Or, use the search box there to search your desired phrase.

If you’re interested in learning more about why you would want a premium or other generic domain name for your business, please contact for more information and advice.

Here’s a basic primer in case you’d like a quick overview:

A great generic domain name is often best used by large corporations in their marketing. For example, if a bank owns the domain that describes their services (eg: Mortgage.com) they might include “Visit Mortgage.com to sign up or for more information”, in all of their television, radio, print and other online advertising. By owning a particular domain name it becomes possible to run long-lasting high profile media campaigns that will last in the minds of your target consumers once they put down the paper, turn off the radio or TV – and log onto the internet to take action.

If you plan to use your category killing generic domain as a primary web site (destination or portal) you may find your site will also rank higher in web search results given that care is also taken in maintaining any website on the address.

Sometimes a corporation will wish to lock in a term for their marketing and in order to procure the matching domain name they may have to purchase it from a current registrant. You may fine it possible to purchase a domain in the mid or low price points and find that it is worth much more than you paid, if the domain is a generic term which is logically useful as above.

There are millions of people buying and selling domain names all across the world on a daily basis. When domain names were originally given public release when the Internet was young it was decided that domain names should be available on a first come, first served basis and to this day, this theoretically continues. By now there are nearly hundreds of millions of domains registered – therefore, the better ones which logically target or describe your business or industry will obviously hold more value in the free market.

Do not mistake legitimate trade in generic domain names with untoward practices with scary names. Real Com Estate will be focusing on bringing you some of the best domain names in the world, available right now for purchase across a broad range of price points.

Best regards,

Ben Kross